Daniel Starch Quotes

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.

I know half the money I spend on advertising is wasted, but I can never find out which half.

One Ad is worth more to a paper than forty Editorials.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

Nothing except the mint can make money without advertising.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Ninety-nine percent of advertising doesn't sell much of anything.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.