Thomas Babington Macaulay Quotes

Advertising is totally unnecessary. Unless you hope to make money.

In my opinion MS is a lot better at making money than it is at making good operating systems.

Money has to be put in the way a club feels it should. If you put money in a new ballpark, that helps to generate revenue so you can spend more money. It should be spent to make the club's operations the best. That will help in the end, and it will mean enhanced payroll.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

If you can afford to advertise, you don't need to.

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Advertising is the principal reason why the business man has come to inherit the earth.

Money coming in says I've made the right marketing decisions.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Advertising is the life of trade.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Set your business plan to win; raise the bar or you're not going to be prepared. You need to think that what you're doing will make you $100 million.

If I make a good product and deliver value to users and to the world, the financial gains will come.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

I pitch Mint to everyone from investors to engineers, young and old, and I do it pretty much the same way: Here's the problem in the market place, here's how we solve it, and here's how we make money.

If Wal-Mart invests a billion dollars and others invest $100 million, Wal-Mart is going to grow more.

When we say a show is successful, it's because, relative to the investment, it's successful, relative to how else we would have spent that money on licensing something else, does this creation - did it attract the audience that it was built for.

Advertising is a wonderful lubricant for business, if it's used properly.

We have never seen a sport as a business, and we have this great passion for football. QPR are not a trophy asset. If we had wanted a trophy asset, there were more glamorous clubs we could have bought.

If someone doesn't believe enough in your product to put money in to it, then you should rethink how good the product is.