Nothing except the mint can make money without advertising.
Advertising is totally unnecessary. Unless you hope to make money.
Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.
I'm a writer and director, and I like to do that, but for some reason, it's become part of the industry and part of the job to go, 'Alright, let's talk about it!'
I try to create an image to suit my music. These days, you have to create your own personal brand as an artist. It's not about just putting music out any more unfortunately.
Advertise, or go under.
I wish it was possible to do the work and not have to talk about it, but it is traditional in the theater to go into the village square and bang the drum and say, 'Come see this show, come see this show.'
For me, I don't even like to promote my films but I have to because it's in the fine print of my contract.
If you can afford to advertise, you don't need to.
As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.
I often find the smaller, independent films are much more rewarding than the bigger stuff, but you do the bigger stuff because it's a business, and you've got to show your face a bit, get yourself around.
Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
Advertisement is an absolute necessity of modern life, and if it can be made beautiful as well as obvious, so much the better for the makers of soap and the public who are likely to wash.
