Jeffrey Zeldman Quotes

People will make leaps of faith and get excited by your product if you just get it in front of them.

Advertising is totally unnecessary. Unless you hope to make money.

I can't complain about the way I've been marketed because it's been so successful.

Marketing is designed to bring people into something.

Advertising is the life of trade.

It will work. I am a marketing genius.

Marketing is a contest for people's attention.

Advertising is the price companies pay for being unoriginal.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Advertising is the rattling of a stick inside a swill bucket.

Fans will come if you have a good product.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

I never really paid attention to sales until the second record.

If you can afford to advertise, you don't need to.

Nothing except the mint can make money without advertising.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

I've sold everything from fashion, make-up, couture magazines, radio, reality television, movies. There isn't a thing I haven't sold, including Tampax. You name it.

Promise, large promise, is the soul of an advertisement.

Advertising is the principal reason why the business man has come to inherit the earth.

You need to define yourself in the marketplace.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.