Dorothy L. Sayers Quotes

Positioning should be decided before the advertising is created

It's hard to build a brand, competitively, and tell people what you do as well.

I'm all for it. In these days, regional marketing is the only way to survive.

If you can afford to advertise, you don't need to.

If you're a wounded company, the other companies that have been around for a hundred years will smell it, and they will take advantage of you in a heartbeat. It takes a long time to get back in fighting form.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

If you don't drive your business, you will be driven out of business.

We do not invest in advertising... So racing is the best advertising for Ferrari.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

Any business owner can tell you that if their company isn't performing profitably and up to standards, one of two things will happen: either you make changes to improve its efficiency, or a competitor will drive you out of business. Market forces have a way of cutting to the chase rather quickly.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

It's a battle to be seen in the world of advertisers and in the world of business as a serious force.

Market expansion is not an opportunity. It is a necessity.

Situations emerge in the process of creative destruction in which many firms may have to perish that nevertheless would be able to live on vigorously and usefully if they could weather a particular storm.

In a competitive industry, only paranoid incumbents - those constantly striving for betterment - have any hope of surviving.

The biggest challenge to thriving in the marketplace is identifying the strategic moves that will keep us ahead of the competition.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

I've seen promotions rush things to market and not be strategic about it. The first impression is the lasting impression.

If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.

The copycats are interesting because some of them branded themselves as 'WeWork of China,' which helped establish us before we were there.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

Ninety percent of the success of any product or service is its promotion and marketing.

All failed companies are the same: they failed to escape competition.

Advertising is much like war, minus the venom