Strategic Marketing Quotes

We’re going to sell Jack like soap flakes. There are no accidents in politics.

I've seen promotions rush things to market and not be strategic about it. The first impression is the lasting impression.

I've just been very, very lucky with the film having been introduced in the right way.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Miramax can buy a small independent movie that isn't very good, but because it has great relationships with different theaters, it can get into a big theater.

Go after the customers that are working in the future, but haven't totally lost their minds.

Large corporations have the ability to distract people with controversy that just distracts people from what's great about the movie or what works about the movie.

I have an amazing partnership with Red Bull.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Advertise, or go under.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

Positioning should be decided before the advertising is created

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

A lot of good movies produced well can be distributed or marketed badly. Of course, a lot of bad movies marketed well can also fail badly. But we want to be in charge of the value chain. And for this we have to be in software production, distribution, and broadcasting.

The reality is the world is a really, really big place, and there's a lot of people running around with a lot on their mind. And you really have to figure out how to build a company that can put on a message that can actually reach people and have an impact globally.

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.

It's almost going to sound like a jerk thing to say, but it's so easy to manipulate the fans to love us or hate us. It's fun. It makes it really fun.

Marketing just got hard.