Reggie Watts Quotes

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

Market-driven design builds the success of the product's marketing into the product itself.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

We need to be in front of consumer trends and translate those trends into insights and foresights.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

In any competitive environment, whether you're in sales or marketing or whatever it is, you have to know your competition, understand who they are, do intelligent analysis on them and then you have to know yourself - who you are and what you're capable of doing.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

There are distinct categories of consumers, each of which needs to be addressed in a different way.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

When leaders of a professional team perform a scan, they examine the trends dominating their customer demographics, education, government policy, and especially their competition.

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

Anything new and different is most susceptible to market research.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Style is a capitalist invention. It's a trademark. It's very useful in the world of commerce to have a good trademark, but it wasn't my first concern. I got restless

I was in a supermarket and I saw Paul Newman's face on salad dressing and spaghetti sauce....I thought he was missing.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

People buy ideas, they don't buy photographs.

Take Wrigley's Chewing Gum. I don't think the Internet is going to change how people chew gum.