Joe Lonsdale Quotes

Marketing is too important to be left to the marketing department.

Marketing is for companies who have sucky products.

Everyone can benefit from seeing smart marketing.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Marketing is what you do when your product is no good.

We are pushing hard to find quality advertising clients.

I try to figure out the marketing puzzle.

I learnt the hard way about positioning in business, about catering to the right segments.

Marketing is designed to bring people into something.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

You can't go to the store and buy 'the Engagement Platform.'

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The big companies are like, It's so good but we don't know how to market it.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

I came from years and years in the direct marketing industry where everything is layered.

First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them.

On the advertising side, view count is not the most important thing. It's engagement.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?