Marketing Value Quotes

A tournament pays me to show up because the fans want to see me and I move the needle at the box office? That's amazing. It's good for tennis, good for me and good for the event. If a sponsor wants to pay to put their company name on my shirt because they think I'm a strong ambassador for their brand? Heck yes.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.

A good story often increases the salability of an item without increasing its actual value.

In my experience, marketing is best when it proves the product it is supporting.

When I give away a book for free, it gets my name out there. That has lifelong value for me that goes way beyond the few dollars I could maybe charge.

Who cares if the locker room would embrace Conor McGregor. If Conor McGregor can be a revenue driver for WWE, if he can sell network subscriptions, or if he can sell thousands and tens of thousands of tickets, if he can move millions of T-shirts, who cares if anybody in the locker room likes it or doesn't like it.

The salability of an item can often be improved while the value itself remains unchanged.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

Great advertising, in and of itself, becomes a benefit of the product.

Becoming the guy with most submissions in UFC history at age 28, breaking Royce's record, will definitely give me more leverage with the UFC. I'll get more attention and more sponsors. It helps a lot.