Susan Howatch Quotes

Advertising is the rattling of a stick inside a swill bucket.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

It sounds odd, but it's almost hard to find a piece of negative press about myself.

As you get a lot of exposure, a lot of people looking at you, you have to take it more so how you carry yourself, how people view you. You have to worry about your image.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

I'm not very good at promotion.

I did decide that you have to put your name about a bit, and so, although I would have preferred to have never done publicity or an interview or a fashion shoot for a magazine or a chat show.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

There are times in my career where I can see it would be helped by having a bit more of a profile, but it's not like I refuse to do interviews, no, not at all.

I never really paid attention to sales until the second record.

It's not only about the rap lyric. Today, people are buying you as a person.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Writers say many true things about their own experiences with publicity and promotion.

I had plenty of offers to do sponsorships and TV commercials, but it's just not in me. I would love to get that out of me, but I just don't feel comfortable with it.

I'm happy to do interviews from time to time, but I don't find them that necessary - and that hasn't seemed to have affected people's understanding of our work.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Some actors learn the habit of promoting themselves as a brand - by dressing in a certain way, by going out with a certain person - it gives them what they obviously want, which is to keep a level of fame. I'm not putting it down.

I think if you go from show to show without doing that big PR blitz it's helpful because people can get pretty sick of your face if you're just out there all the time. And keep a low profile, hold in your stomach and be a good sport.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

I don't know why people feel that I am snooty. I am not a person who has ever given an interview on image building. I have never been that person, as I am very confident of what I do. People do PR, but I get completely foxed. I don't know how to do it. I stay away from the limelight, as I think my work should speak on my behalf.

I'm trying to work on my modelling career and remove myself from the whole FHM stigma.

No, I never thought about my image. It interests me that there are people who do, that they seem to be methodical about it.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.