Expected Results Quotes

Do not depend on the hope of results. You may have to face the fact that your work will be apparently worthless and even achieve no result at all, if not perhaps results opposite to what you expect. As you get used to this idea, you start more and more to concentrate not on the results, but on the value, the rightness, the truth of the work itself. You gradually struggle less and less for an idea and more and more for specific people. In the end, it is the reality of personal relationship that saves everything.

So if one day the result becomes 3-3, for me it doesn't change my mind, because it's football, it's normal. What is not normal is that we haven't been scoring enough goals playing such good football as we've been playing in the last few weeks.

Everything we do in life, we do with certain expectations.

I've always thought that as long as I did the right things and had the right intentions, everything would fall into place.

We tend to buy things - a lot of things - where we don't know exactly what will happen, but the outcome will be decent.

Lofty designs must close in like effects.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Great design alone isn't going to yield the results investors are expecting.