Jon Oringer Quotes

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Video will drive the share-shift in advertising.

Platforms - they come and go, but storytelling is forever.

I don't underestimate audiences' intelligence. Audiences are much brighter than media gives them credit for. When people went to a movie once a week in the 1930s and that was their only exposure to media, you were required to do a different grammar.

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

In some ways, you could argue, television is doing far more interesting work than the movies. It's more fulfilling.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

If you look at the history of how information flows, there was a time that newspapers were kind of in the place that Google and Facebook are now - how do we get more people to buy a copy? Then there was a shift in the early 20th century. They needed to do better, and readers and consumers demanded that of them.

Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.

Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.

There is no rivalry between Google and traditional advertising.

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

I think afterall, a promotion video is a piece of work in it's own right.

Television is what it's always been. The best of times and the worst of times at the same time.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.

Television and I grew up together.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

There is no longer a value judgement on the need to tailor a message to television. It's now a matter of survival, not a matter of ethics or intellectual honesty.

Television is not a gimmick, and if you think it is, you’ll lose again.

I feel like I was in the last graduating class of commercial actors. TiVo! I was out there before TiVo came out, man.

It's amazing what social media has done for entertainment.

There will always be storytelling, whether it's on the big silver screen, or it's your television or your iPhone or whatever, people will keep on telling stories.