Jef I. Richards Quotes

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?

Advertising is the very essence of democracy.

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

The Internet, as a First Amendment medium, hinges on free expression, and that means free advertising.

Advertisements contain the only truths to be relied on in a newspaper.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Commercials that are geared towards kids. I think they should just, like, wipe them out.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Tobacco advertising has become the 2 Live Crew of commercial speech, and just as we shouldn't censor music, we shouldn't censor advertising.

It is very dangerous for a government, judge or jury to determine what is deceptive advertising in a political context…. We pay a price for freedom of speech, and that price includes falsehoods that can be repeated thousands of time.

Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

I saw a subliminal advertising executive, but only for a second.

I have been asked what would I ban immediately if I could. Advertising.

In political advertising, truth only has an advantage when a credible source makes it known.

Once you give a politician five minutes of free airtime, he’s going to go somewhere else and spend the money he saved at your station.

Give me the writing of a nation's advertising and propaganda, and I care not who governs its politics.

Warning: This ad has not been cleared for truth and fairness as ads for commercial products are.

I want to thank all the right-wing organizations out there who tried to stop the film, either from their harassment campaign that didn't work on the theater owners, or going to the FCC to get our ads removed from television, to all the things that have been said on television. It's only encouraged more people to go and see it. We are happy to announce that the efforts of the small-minded few have failed miserably.