Advertising Psychology Quotes

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

People love advertising in particular but they hate advertising in general.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Fear is the most basic emotion we have. Fear is primal. Fear sells.

Advertising is a symbol-manipulating occupation

The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

Advertising is the art of persuasion.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.

Advertising is 'an evil service'.

Advertising is like learning - a little is a dangerous thing.

Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.