P. T. Barnum Quotes

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Advertisements contain the only truths to be relied on in a newspaper.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Advertising is a symbol-manipulating occupation

The point of advertising is to destroy markets.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Advertising is 'an evil service'.

People love advertising in particular but they hate advertising in general.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

The power of publicity is more important than advertising.

Promotion and perception are synonymous twins of art marketing.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Nobody has ever, ever, in the history of politics received the kind of negative advertising that I have. Record, record. By the way mostly false, I wouldn't say 100 percent but about 90 percent. Mostly false, vicious, horrible.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.