Our band has always been really big on imagery. We've kind of used that as one of our strengths; we tend to do that pretty well.
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.
I am crazy for good branding and really admire companies that get it right.
One of the things I've always personally tried to stress with this band was to have some kind of visual aspect and to be consistent with it - like, not to change.
Having a visual element to your band is a good thing.
I'm a one-uniform kind of person; I like to establish the look of a character and just stick with that - like a cartoon.
The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.
The only reason that you do visual is solely for the visual. That's the only reason. It doesn't sell your music for you.
It's a habit of mine now, noticing labels, logos, shoes.
We are truly bombarded by images. To break through and be observed, let alone focused on, you have to have impact and power.
I feel like if you flip through my Instagram, you'll kind of see the same angles and poses every time. That's the trick to having people love your Instagram selfies. It's all about your angles.
Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.
My father did advertising photography.
