Michael Eisner Quotes

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I think it takes 30 years to build a luxury brand.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Unfortunately, being a brand is really important nowadays.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

I've always refused to associate myself with a brand.

We don't use the trademark to market anything. It's our identity.

Brands are all about trust. That trust is built in drops and lost in buckets.