We can afford to lose money - even a lot of money. But we can't afford to lose reputation - even a shred of reputation.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Disney is just Disney. It's a company that's very good at what it does - controlling and promoting an image - until something happens that it can't control or cover up.
IBM has a very solid business image.
A good reputation for yourself and your company is an invaluable asset not reflected in the balance sheets.
A third advantage of mission oriented companies, is that people outside the company are more willing to help you.
The brand is just a lagging indicator of a company's culture.
Logos are a graphic extension of the internal realities of a company.
Marketing is for companies who have sucky products.
And the greeter is what sets the tone for this company and I've been on TV a little bit this morning.
Your brand name is only as good as your reputation
We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.
If we don't have great music, we're not any company.
Who we are, not just the services and products we provide, creates money.
The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.
I hear my own daughters talking about big companies polluting the environment, and then I realise they are talking about companies of which one I am running. But when I tell them to read the things we are doing, then they realise we are doing good things. But millennials are really a great lot.
You only have one thing in business, and that is your reputation
When you start giving interviews like the CEO of an established company, it's just wrong.
As far as investors and customers are concerned, I make it a point to answer each and every piece of mail that comes to me.
Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.
If you look at WeWork as a brand I think the way we design has a more masculine vibe.
We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.
The Cantor reputation is one we get from clients and those we hire.
For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.
No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.
