Naming Strategy Quotes

We had a 25-step process coming up with the name Extinction Rebellion.

You gotta love the names. They're so eager, earnest, and hopeful: Camp Prosperity, Camp Liberty, and Camp Victory are the names of just a few of the U.S. military bases in Baghdad.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

The decision to use only the name Christo was made deliberately when we were young because it is difficult for one artist to get established and we wanted to put all the chances on our side.

When I first got out of drama school, my original manager tried to get me to change my name because people were having trouble spelling it and saying it.

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely.

The right name is an advertisement in itself.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

I think initially we wanted to use the first letter of the character's name. We thought S was perfect.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.

What are their names? Psycho and Killer?" He shook his head. "Cupcake and Twinkie." My mouth dropped open. "You're kidding." A grin flitted across his lips. "Afraid not." If naming them after dessert snacks had been Miss Marva's attempt to make them seem cute, it wasn't working.

Company names without clear pronunciation or spelling won't last.

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

I name my companies things that are intentional, that are specific, that are worthy of ridicule if you are anything other.

I don't like real places, but I don't like imagined ones either. I feel like I'm looking for some mixture and it's very hard for me to say because I like to use real place names because there's an uncanny feeling to them, but at the same time I don't ever really try to make them plausible. Sometimes I like to use them as a way to hide in plain sight a little bit, because to me a very exotic or imagined setting has a lot of weight and a lot of burden to it, and it doesn't suit me, but a real place seems to have its own weird legacy, so I don't know what the choice is?

I knew I didn't have the right name for a singer. Having a name that nobody could pronounce was hardly an asset.

It's good to have a title that's not just one word. If you're gonna title it, you might as well try and say something.

I want the best names in the division. The fear brings out the best performance in myself.

An unlimited-length file name is a file. The content of a file is its own best name.