Lori Greiner Quotes

I tell myself that some names can be mistakes, like Mxyplyzyk, a store in New York that lost customers because few could spell its name to look up the address. I tell myself that lots of writers agonize over titles, and often get them wrong at first.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

I name my companies things that are intentional, that are specific, that are worthy of ridicule if you are anything other.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

I wanted to have a global company, so I chose a global name. Alibaba is easy to spell, and people everywhere associate that with "Open, Sesame," the command that Ali Baba used to open doors to hidden treasures in One Thousand and One Nights.

When you have a company name that is to descriptive about what you do, you don't stand out.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

The right name is an advertisement in itself.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

Company names without clear pronunciation or spelling won't last.

I often get questioned about how we came up with the name 'Weebly.' We all know that all of the good domain names are already taken, and we had neither the desire nor budget to try and fit our business into a pre-existing word - so we made one up.

Well, that's the secret of commerciality, a simple style and you stick with it.

Channel brand is so key.

When I was starting out, I thought about how the Internet is global and that we should have a global name, a name that's interesting. At that time, the best name was Yahoo! Suddenly I thought, 'Alibaba is a good name.'

I am crazy for good branding and really admire companies that get it right.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

'Shaggy' is a brand.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.