Do Won Chang Quotes

Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.

To restart a brand, you have to make people forget what it was.

Candice is the original spelling of my name. I changed it to Kandyse when I was really young and first starting out in the business as kind of a joke. I didn't realize it would stick! I did consider changing it, but then it seemed too confusing, so then I asked them to change it back. Not too soon, however!

It is going to be changed to straight P. Diddy. You could call me P. or Diddy, or P. Diddy. I just want something fresh, man.

I'm taking the name The Situation and I'm... like, I don't know, I'm turning it into The Corporation or something.

There's no more exciting moment for me as a brand strategist than a turnaround.

Brands need to reinvent themselves from time to time to stay relevant.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

I changed from 'Zoo Kid' to 'King Krule' mainly because I didn't want to be called a 'Kid' when I was 20, so I just thought I'd get rid of that alias and change it now while I'm younger. I wanted to change it quick. and 'King Krule' was the first thing that came into my head.

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Every part of your business will change based on what I consider predictive analytics of the future.

Business models change. As technology processes, business models change.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

When I turned 18, my agent was like, 'You should change from Ricky to Rick.' So I thought it was a good idea. Rick never really fit. I tried for 18 years to make it work, and no one wanted to call me Rick. It should always have been Ricky. That's what it always should have been, so I'm going back to it.

Burger King's business model was broken. But it was like sex in the '50s. Everyone knew it, but no one would talk about it.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

Business is constantly changing, constantly evolving.

The risk of any great luxury brand that has its history in the past is that it can get dusty.

At XL we are continually focused on the rate of change, the increasingly interconnected world and the need to help our clients advance wherever their business occurs.

Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.

Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.

When I first got out of drama school, my original manager tried to get me to change my name because people were having trouble spelling it and saying it.

This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.