Corporate Rebranding Quotes

I think if the average person that uses AOL can't physically see the changes in the company, we've failed.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.

When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.

In terms of the public positioning of the company, Satya's [Nadella] done a very good job. He sort of pivoted in a way that I don't think would have been possible for me to do even if I'd seen it that way, to really talk about this mobile-first, cloud-first world.

Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.

When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.

My biggest dream for this company is to restore it - to bring Time Warner back to the position that I think it once had and, even better than that, to make it the greatest company in the media and entertainment world.

Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.

The Getty family is thrilled to resume control of Getty Images, a business that bears our name and one we strongly believe in.

I'm certainly proud of the transformation of Playboy from a magazine to a multimedia corporation.