David Ogilvy Quotes

The fact was I had the vision... I think everyone has... what we lack is the method.

Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters.

Ideas are commodity. Execution of them is not.

Good ideas need good strategy to realize their potential.

I would rather have ideas and some difficulties of technique than a perfect technique and no ideas.

The truth is, it's not the idea, it's never the idea, it's always what you do with it.

One can steal ideas, but no one can steal execution or passion.

The best big idea is only going to be as good as its implementation.

Ideas are great arrows, but there has to be a bow.

I absolutely adore the alchemy of a bit of an idea.

The idea should come first, the startup should come second.

Ideas are a dime a dozen. People who implement them are priceless.

No idea is original, there's nothing new under the sun, it's never what you do, but how it's done

Everything, at first, is an idea, a special creation.

Ideas are a capital that bears interest only in the hands of talent.

Ideas are easy. It's the execution of ideas that really separates the sheep from the goats.

If you don't execute your ideas, they die.

A great idea is not enough.

I've always been controversial because I offer new ideas. For me to be controversial, I think this is positive.

I'm very much a creative person, but you've got to do the follow-through. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.

The moment a man begins to talk about technique that's proof that he is fresh out of ideas.

What makes me different as a scientist is that I'm kind of imaginative. The ideas just happen.

Ideas are cheap. The difficult part is finding the team to execute them.

I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.

When you come up with a good idea, you don't have to do a whole lot. The idea does it for you.