Jonah Peretti Quotes

The more publicity the better.

I have this whole new audience now.

I'm not really listed anywhere; I don't know how people find me!

When I teach seminars, I tell people, 'Your stuff has to look like something that's out there, because otherwise nobody will take a chance on you.'

Actually, no, because awards don't spark sales as much as you'd think.

It means nothing if the movie doesn't get out there.

Without promotion, something terrible happens... nothing!

This business is all about being seen, and the more people see you the better.

You have to work to be relevant. If you don't, then people will forget, and the studios won't want you because they won't remember the last thing you did that made money.

Once you make something that people enjoy then you are forced to promote it. Instead of just going right into the next project, you have to be where they need you to be and do what they need you to do.

If you have a great product but no one knows about it, it's history.

If something is good enough, it can be out there and people will see it.

We had a huge audience, we sold truckloads of albums. If we do something that's cool, people will listen to it. If we don't, we would be selling people short.

To be successful you have to convince the public.

For years people have approached me with great products but have had no way of marketing them.

Being a writer - even a best-selling one - is usually not anywhere near as public as being a movie star, at least not when I'm out in 'real life' like this. Not that I don't use what fame I have, every chance I get, to help sell more books.

A lot was accomplished in my mixtape career. But I still needed a few things: I needed to be recognized. I need to have radio. I need to have a real retail machine that can get us where we need to get that.

My material reaches everyone.

Commercial success and quality are not necessarily allied.

My thing is to get new fans. So I love when people say, 'Oh, I've heard of him before.' Or 'I've never heard of Durk.' Or 'I'm a fan of Durk today.' This is what I like to see, because it lets me know when I come out with something that it's going to work.

People can forget about you so quickly and that's not what I want. I want to keep people talking because at the end of the day that's what is going to get you paid. People have to want to care to watch you fight and you have to be relevant.

The biggest problem almost all comics face is not piracy or demographics or any of that nonsense: it's obscurity.

I never really set out to have people see my videos.

I've got to keep my name out in the public eye. That's how you get more fans, and the more fans you get, the more want to see you fight for the title.

Marketing is what gets you noticed.