Robert Kyncl Quotes

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

It's not enough just to put great television shows out anymore.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

As a content creator, all you can do is do your best work and then hope that it resonates somehow with an audience.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

We have to find ways to create content that folks want to see.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

It's a good time to be in the content business though, the branded content business.

I really grew my own fan base. I started posting videos on YouTube with the help of my parents.

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

If you're creating an entertainment site, you want the content to be the star.

Everyone talks about discovery, but I really believe that great content finds its audience.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'

One of the hardest things to do when you launch a channel is find a voice.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

You don't need 30 million people to listen to your podcast. If 10,000 people listen to your podcast, which is not a hard number to achieve, then 10,000 people are listening, and you can build a community, and literally change the world just recording into a microphone.

I know the video platform so, so, so well. I know the perfect mixture of how comedic a piece has to be, what the video has to be like, what the song has to sound like, to make it successful.