Video Optimization Quotes

There are so many devices that can receive video, creating complexities, because suddenly you can have a TV, laptop, smartphone, pads. And they are of different sizes. It's clear that you need to standardise and get a much more efficient TV delivery.

The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'

Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

Our take was that if we are going to support our customers, we have to help them with video distribution, whether that is iPad, TV, small screen or large screen.

If you're going to implement video, do it as well as YouTube does it or don't do it at all.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I like to see a video through a computer or through a phone to make sure it looks good at its worst. I hate when you perfect something for the ideal way of consuming things, and then when you see it on YouTube, it looks like crap.

Now we know that if we make a ten min video for YouTube, people will watch it.

My goal is to make the process of taking and watching videos as easy as it is for photos.

If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app.