Content Adaptation Quotes

Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities.

When I'm writing for Esquire, my conscious thought is, I'm not writing for American Scholar.

The great thing about the Internet is - our show is totally modular. Every piece can be popped in and out. They're relatively short pieces. They're not long. And we can say, "here' s one way to market it. Take these pieces out of the show and put them on the Internet." And we're doing dirtier cuts and put those on the Internet. It's a real great way to market the show. This is finally the year a show like this can happen.

I struggle on many fronts on having to move to a different level, having to cater to constantly evolving audiences.

One thing I often talk about in my business is that an eBook is not like a print book: it's very, very different. It's organic. It's changing.

The consumer mentality - we like something, what other flavor does it come in? We like that TV show, does it come in a book form? Does it come in a capsule? How about a soup?

Some of the most important stories don't lend themselves to television treatment.

What works in one medium does not necessarily always work in the other.

The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.

Television is obviously changing; the way we consume media is changing, so I think it's natural that we are going to try different styles.

There's something about the evolution of television where it evolved from to the things that we're now watching and loving. It evolved from film writers, film actors, and I think gradually people are easing themselves into the amount of time they have.

If I post something, and my audience doesn't really like it or if they have other suggestions on how to make it better, I can take that feedback and instantly apply it to the next video.

The key to not getting rejected if you're writing for a magazine, is to know to read that magazine and know everything about them before you ever make a submission.

I've come to accept who my readers turn out to be, rather than having some sort of demographic target.

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.

There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.

I think it's always a challenge to adapt something from one medium to another - a novel into a film or a play into a movie or whatever.

There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.

There really is no difference in the actual writing or plotting. I choose to tell different stories for the younger reader and, of course, I would never put sex and extreme violence in a YA book. But writing for adults and children requires the same care and attention.

I think the tone of the show has certainly changed over the years, because it's really, really hard to do something different when you have a show going on as long as this has.

The time that it takes to make the feature is really contingent on the feature being sort of almost ready-made - so coming to a book is more ready-made. You at least have the story that someone sorted out.

How Hungama became the top children's channel in India is interesting because we were up against, not just Disney, but also Time Warner's Cartoon Network. It was an illustration of the fact that for any company that wants to grow in emerging markets, localizing content is the key.

Any time one seeks to produce for a larger public one inevitably has to drop material that would only be understood by a particular group.

I had been reading magazines a lot, and I love magazines, and so I was always asking myself why is it that these gorgeous articles just don't translate well to the web? Presentation was one aspect of it.

I believe that 99 percent of successful TV shows change an immense amount from the pilot to the tenth or twelfth episode.