iJustine Quotes

What's great about having an audience is they can let you know what they don't think is funny, and you can just cut that out and keep trying.

I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.

When I edit, I'm not from the school of Hello, I'm a genius, so everybody shut up. I'm from the school of Let's play it once in front of an audience, and then I'll tell you where it is going.

I'm the girl that waits for the director to say, 'I like that,' or 'Can you boost it up?,' or 'Can you pull it down?' I'm that kind of actor. I started in theater, so that's the feedback that I'm accustomed to. It's the feedback that I really thrive off of.

I learn more from the audience than I can from anybody else. Not from what they write on the scorecards, but how they respond to the movie while they're watching it - where they laugh and where they react.

I feel so much feedback in a very profound way from the 10,000 people who are listening to me, watching me. I just get this deep sense of what works and what doesn't work.

The thing that is incredibly helpful is that we screen the movies and we ask the audience if they like it or not and we ask a lot of questions and do testing on the movies. For comedies, at least, it's very helpful. If they're not laughing and they don't say that they loved it, then I have screwed up.

I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'

The shortest feedback loop I can think of is doing improvisation in front of an audience.

A poet should always be 'collaborating' with his public, but this public, in the mass, cannot make itself heard, and he has to guess at its requirements and its criticisms.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.

The Internet now provides an immediate and very clear consensus of what it is that the audience is experiencing. It's something that you should never let lead you, and yet at the same time, you should never ignore it.

I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.

My background is in acting, so I enjoy being able to show what I'm looking for. With acting, it's very immediate when you show someone what you're looking for, and the feedback is instantaneous as well.

I've always loved brainstorming with other writers, and I consider having my work critiqued a part of that brainstorming.

I think because I've been working in front of audiences for so many years, I'm able to take in the input, good or bad, and just say, 'This is the part I agree with that you're saying, and these are the parts I don't agree with.'

I get a lot of inspiration from the audience feedback to our live shows.

It's always helpful to pick our fans' brains to see what their favorite videos are and to figure out what the momentum of our channel is. Not just based on views or likes or dislikes, but anecdotally.

A key part of the process for me is having screenings: not official test screenings, just gatherings of people, some I know and some I don't. We ask what is working and what isn't. So it's not as if I'm shutting out input.

We get prompt feedback on social network. The overseas audience is quick to convey what they feel about a film and we realise whether we are up to date.

I feed off the audience a lot, their energy.

Audiences are an unknown mystery to me, so I can't really predict anything. For me, the best audience is myself, my crew, and the actors.

When you write, you put your thoughts in the public space. You get both positive and negative feedback.

With TV, you film something and have to wait six months to scrawl through Twitter to see what people think.