Grassroots Promotion Quotes

I'm not an Internet artist, I didn't get discovered on the Internet - I got discovered pushing my mix tapes on the street, walking on foot, going to parties, passing them out.

No money has ever been spent on 'Peaky Blinders' in terms of publicity, there's no massive campaign - because it's the BBC you just get the trailers. But what's happened is people have found it for themselves and I think the loyalty is greater when people find than when they're told to watch something.

Over the years, I've had fairly benign record companies who gave me a lot of rope, but in spite of that, there's still restrictions and expectations. It's nice to be at the cottage-industry size, which I think is kind of the business model of the age anyway. It's the way to be. The Internet makes a lot of that possible. Having a loyal fan base is also very useful to keep me operating; people can find your website, and the venues that you're playing at, the merchandise you have for sale, all that kind of stuff. It's great to be able to reach the audience in a more direct way.

I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so.

I didn't sign a record deal; I didn't do any of that. I made my record independently, and I went out and hit the road in a van.

A lot of my favorite artists didn't sell much out the gate. I didn't with Common at first. Neither did first albums from Outkast, Nas, or Jay Z. It doesn't scare me.

We didn't have that big-label push. We weren't the kind of band that our label Warner Bros. Records was going to throw all this money at. Their idea was to support us on the road and see what happens. It was a very slow building process.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

Smaller films that have a great run at the festivals usually result in the audience promoting the film on social media and so on.

The Room' has just been something that has spread for so many years in such an organic way because, it's just people wanting to share it with their friends and take people to the theater to see it.

When you're battling against the minds of the studios and the money that can go into promoting larger budget films, it's very hard for a very small-budget Australian film to get a look in. You can get critically acclaimed and go to various film festivals around the world, but that doesn't necessarily mean the majority of people are going to hear about it.

People come to a show, then they go back to their neighborhood, and it has become like word-of-mouth. Everybody loves to turn somebody on to something. It kind of just snowballed.