Ryan Holiday Quotes

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

The power of publicity is more important than advertising.

As an American, no one expected Donald Trump to ever be a serious candidate for President. I don't think he even expected to be a serious candidate. He wanted the free media he would get.

When my editors and I at 'Rolling Stone' came up with the idea to do a profile of General McChrystal, I simply just e-mailed General McChrystal's press staff, said we wanted to do a profile, and said if you could give us any time to hang out with the general, that would be great.

My publicist always said as long as they pronounce your name or spell your name right, it's all good.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

Normally when one reporter talks to you at a tournament it's no big deal.

It is, because you've got a nice picture, you want to put it up, and then you're like, 'Do I want this to go out in the press? Do I want them to run it and make a story surrounding that picture?' That's what I have to think of all the time.

People say that I do things for publicity. But I will do the things I do as long as I have media support.

Whenever you have publicity, it's always a good thing.

You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

If people say Rani Mukerji recommended me, than I have no issue. If someone says that, then I enjoy that kind of news. I don't mind people writing such stories.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

When Wealth walks in at the Door, the Press Agent comes in through the Window.

Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.

When you do 10 interviews in one day, and 10 different sources want to talk to you, that means you're doing good. I think about that every day.

Frankly, I'm getting a lot of great publicity.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

I probably should be thinking of better ideas on how to promote myself, but I don't really spend a lot of time doing it. I really don't know how to promote effectively.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Formula 1 would be a paradise without the media.

My petite little platinum blonde beauty of a wife suddenly turned into a public-relations dynamo. "The business is Buzz!" she proclaimed, and indeed so it became.