Target Marketing Quotes

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

I learnt the hard way about positioning in business, about catering to the right segments.

I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Hollywood is finally waking up to the fact that people who go to church also go to the movies. I'm not sure what took them so long to see that or how long they'll keep it up.

In a lot of ways, it's not the money that allows you to do new things. It's the growth and the ability to find things that people want and to use your creativity to target those.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Candidates don't want to be associated with poor people, people who have jobs or are ugly; they want to be associated with a certain middle class demographic, so as a result they leave those others out completely.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

I've come to accept who my readers turn out to be, rather than having some sort of demographic target.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.

I've always been really involved in figuring out who my audience is and how to reach them.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

When I would sell encyclopedias, I would drive down the road looking for a house with a swing set in the back, and I'd say, "Oh, those folks got kids. They need some books." I'd knock on their door and sell them a set of encyclopedias, and those books were from $300 to $600. I'd look around the house, and if there wasn't that much furniture in the house, I felt a little bad about selling a $600 set of books to people who couldn't afford a couch. So I didn't last at that job very long.

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

I look forward to the day that a lot of the folks that you all talk about and cover on this network will begin to market products for these families and for these kids coming out of junior high school and high school all across the country.

If you can think psychographically and not demographically, you can really target a lot more audiences.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

Market segmentation s a natural result of the vast differences among people.