Seth Godin Quotes

Part of Customer Development is understanding which customers make sense for your business.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

Go after the customers that are working in the future, but haven't totally lost their minds.

Good decisions can have bad short-term outcomes but be great for the business long-term.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.

The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.

Customer satisfaction is worthless. Customer loyalty is priceless.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Greatest risk is not development of new product, but development of customers and markets

One customer well taken care of could be more valuable than $10,000 worth of advertising.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Treat the customer as an appreciating asset.

When you lose a customer, it can be tempting to tell each other, "That customer's not very sharp. They just made the wrong decision".

We built this company from the customer back, not from the company out.

Forget about yourncompetitors, just focus on your customers.

Running a company on market research is like driving while looking in the rear view mirror.

Screw the competition - focus on good customer service.

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.