Bill Gurley Quotes

Part of Customer Development is understanding which customers make sense for your business.

Our assimilation efforts are based on building long-term relationships and value with our customers, and the success of these efforts is measured partly by our ability to stimulate customers to make a second purchase within 90 days.

Without our customers, we don't have a business.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

When you lose a customer, it can be tempting to tell each other, "That customer's not very sharp. They just made the wrong decision".

Choose your customers, choose your future.

Treat your customers like lifetime partners.

Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.

Every company's greatest assets are its customers, because without customers there is no company.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

When you are skinning your customers, you should leave some skin on to heal, so that you can skin them again.

Our new attitude is how can we put you in front of our customer.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

A satisfied customer is the best business strategy of all.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

I have no fans. You know what I got? Customers. And customers are your friends.

Your best customers are worth far more than your average customers.