Rob Thomas Quotes
I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?
Topics
Broadcasting
Monetization
Ratings
Television Networks
All People
All Things
Audience Share
Broadcast Networks
Cable Channels
Cable Television
Content Diversification
Mass Appeal
Network Competition
Niche Marketing
Niche Programming
Programming Strategy
Quality Programming
Target Audience
Targeted Programming
Viewership
Citations
Thomas, Rob. Interview. The Hollywood Reporter, 2014.
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Robert James Thomas is an American author, producer, director and screenwriter. He created the television series Veronica Mars (2004–2007, 2019), and co-created 90210 (2008–2013), Party Down (2009–2010), and iZombie (2015–2019).