David Ogilvy Quotes

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Victoria's Secret is entitled to brand themselves the way they want to.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Advertisers also know that humor can help bond us to their product.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Promise, large promise, is the soul of an advertisement.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

The more informative your advertising, the more persuasive it will be.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

In advertising, sex sells. But only if you're selling sex.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

There's always been product placement in Bond movies.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.

We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

If you come up with something that's useless and promote it the right way, everybody will have to have it yesterday, even though they get up the next morning and wonder why they bought it.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

You can't believe your own marketing.

The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.