P. T. Barnum Quotes

The more informative your advertising, the more persuasive it will be.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

If your advertising goes unnoticed, everything else is academic.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

We do not invest in advertising... So racing is the best advertising for Ferrari.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

Great advertising is the expression of deep emotional sincerity.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Sound an alarm! Advertising, not deals, builds brands.

The power of publicity is more important than advertising.

The biggest mistake businesses make is advertising before they have become well known.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

To be a success in advertising you must want to fill other people with a passion for possession.

The point of advertising is to destroy markets.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Advertise, or go under.

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention.