Unconventional Marketing Quotes

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

When people protest and are upset with a movie, it becomes a big hit. They hated Passion of The Christ, it worked out pretty well for the box office. So let's get that going.

I was trying to convince all these men to try to make a product that they didn't even wear! Or if they did wear them, they were not admitting it! There was the problem right there. No wonder their hosiery was so uncomfortable.

I've been using the same editor, thankfully, she's been sticking with me, but I've been doing it full-on guerilla style... I haven't gotten any public sponsor or anything, because I don't want to seem like I'm trying to sell any particular thing.

If you can sell green toothpaste in this country, you can sell opera.

If these rich women from 5th Avenue spend a fortune on cashmere sweaters, they will come to my store to buy gummy bears.

Reality TV is a totally different animal than the infomercial world.

I think if you went to a studio and pitched the first 'Insidious,' it never would have gotten made because it was so offbeat.

I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'

We need to articulate luxury differently. We live in the world of the 'like' culture. As a society, we're consuming so much imagery, it's like gorging on sugar, and the only way to find depth in a 'like' culture is by presenting the unknown.

I discovered that, given the indescribable nature of what I write, the only way to sell it is to give people free samples.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?