Sara Blakely Quotes

I don't like clothes shopping and trying on outfits in stuffy cubicles in men's shops, looking hideous in the wrap-round mirrors, is something I attempt as seldom as possible.

If you can sell green toothpaste in this country, you can sell opera.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

How do people know what they want until we show them?

The object of advertising is to get people to feel better about the product you're selling.

Without a doubt, what drives sales is letting people try our products.

Many of us grew up with colourful characters such as Tony the Tiger, Coco the Monkey and Ronald McDonald. These figures were designed to market products - from sugary breakfast cereals to hamburgers - to children.

I don't do well in plaid.

Wearing a corset is extremely uncomfortable.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

A lot of times, I'd be styled and, like, wearing a t-shirt I wouldn't ever wear. All the sudden, there's this image of you, and you're like, 'Hold on, wait.'

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?

In my experience, marketing is best when it proves the product it is supporting.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Somebody who's designing something for himself has at least got a market of one that he's very close to.

Good design makes a product understandable.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.