Denzel Washington Quotes

I just don't know what makes a movie catch on and other ones don't.

I can't make a choice to do a movie because people will go see it. People look at what a movie becomes and decide if they'll see it.

I want every movie to have a big audience. I'm always hopeful that it's going to be discovered, and audiences are fantastic that way because every once in a while they surprise you. I didn't think 'Beautiful Mind' was going to be that kind of global success.

Every filmmaker wants to get their audience talking.

I could never have imagined that firing 67 people on national television would actually make me more popular, especially with the younger generation.

There is nothing as fun as making a cultural splash with a movie. Sometimes the splash happens, like with 'Swingers,' where it sort of slowly ripples out, yet everybody could quote it. Or it could be something like 'Elf,' where you just make a big splash right off the bat when the movie comes out.

I'm always so amazed by which performances work really, really well and which ones don't. But I think it's just mostly, 'She's Out Of My League,' so many people saw that movie on DVD and on the plane. Just millions of people saw that movie. That's the reason I'm somewhat famous.

Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.

If I knew what makes a movie catch on then I'd make hit after hit.

What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

Awards sell tickets, and they're a clever publicity stunt.

Mystery makes movie stars! If you see someone on the cover of the weeklies all the time, why would you want to pay to see them in a movie?

I don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful.

And the insidious thing is that people will either see a movie because it did well last weekend or won't see it because it didn't do well.

People like controversy because that's what sells.

But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire.

If you want to get known as a singer you hire five sexy chicks and let them fight over you onstage and for the cameras. That's publicity, man.

Hollywood listens to money and to controversy.

If you have a movie coming out, and people are talking about you, the amount of scripts will build.

Liberals decided it's much better not to play outraged with me anymore. I sell lots of books that way.

Publishers like a good buzz, and negative responses sell books just as well as positive ones.

Everyone loved 'Pyaar Ka Punchnama,' and it appealed to a mass.

I believe in one thing, and that is content, because if your content is strong, the film will surely be hit at the box office.

We are thrilled to see that audiences across age groups, across India are loving 'Thugs of Hindostan' and have made our film a part of their Diwali plans.