Michael Gerber Quotes

Everything is designed to help you sell out.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

We are extremely attractive to page companies, because we significantly increase their user base.

Marketing is too important to be left to the marketing department.

The biggest potential of Facebook is that people can build networks. For business persons, it means that they can build their list of leads, which they can look upon as prospects for furthering their business.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

If you're in business and you make a sales call and that lead doesn't buy from you, you don't sit there all day mourning the loss of that lead. You go out there and make 10 more sales calls!

I look to work with businesses that know what they are doing but need larger distribution or exposure.

Sales may lead to advertising as much as advertising leads to sales.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.

We are pushing hard to find quality advertising clients.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

So many companies talk about increasing the number of prospects at the top of the funnel, but they spend remarkably little time making sure actions are taken - on a daily basis - to make sure these prospects convert into paid users.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?

Everyone can benefit from seeing smart marketing.

Social media is like a big trade-show. You get to network... you get to make friends and followers. But email is where those friends and followers become customers.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

We have always said that advertising is just the icing on the cake. It is not the cake.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In my experience, most small businesses are worried about the client fulfillment - 'getting the Job done' - and lead generation far more than they are in how the sales process flows.