Bill Gurley Quotes

We're obviously going to spend a lot in marketing because we think the product sells itself.

Marketing is for companies who have sucky products.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

I have more contact with people who consume, for lack of a better word, my product than any other performers.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Everything is designed to help you sell out.

Fans will come if you have a good product.

I never really paid attention to sales until the second record.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

Advertising is totally unnecessary. Unless you hope to make money.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Driving up the value of the advertising is a big commitment for Microsoft.

Advertising is the principal reason why the business man has come to inherit the earth.

Money coming in says I've made the right marketing decisions.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy.

The object of advertising is to get people to feel better about the product you're selling.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.