If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Word of mouth is way more important than millions of dollars spent marketing.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Marketing executives like big budgets, as big budgets make it easier to grow the top line.
There's much more money being brought into the advertising and communications business than in the music industry.
You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.
I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
That ShamWow! commercial was really low budget. That cost us like $20,000 to make.
Theatrical success is predominantly two variables: who the distributor is and how much money they spend.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
If you don't have a basic spend on marketing, there is no point releasing the film in theatres.
