Alexis Ohanian Quotes

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Ninety-nine percent of advertising doesn't sell much of anything.

There's nothing that sells stuff like television. Nothing.

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Advertising works most effectively when it's in line with what people are already trying to do.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

Said Hamlet to Ophelia, I'll draw a sketch of thee. What kind of pencil shall I use? 2B or not 2B?

American society has tried so hard and so ably to defend the practice and theory of production for profit and not primarily for use that now it has succeeded in making its jobs and products profitable and useless.

You get more insight as you get older, on everything. I kind of woke up one morning and was like, 'Oh I see what's happening, I get everything'. I woke up and was like, 'I get it, I'm a product'.

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.

Don't tell people how good you make the goods; tell the how good your goods make them.

I think the music industry, for instance, is such a huge, multibazillion-dollar industry and it's become very, very savvy. There's a very short grace period in which actual human rebellion or resistance can thrive before it's co-opted by these huge companies. And all of youth culture is packaged and sold back to us at this furious rate these days. I think it's part and parcel to this corporate encroachment on our lives in general.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

I was always curious why certain marketing worked and some marketing did not.

I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.

Riches are of no value in themselves; their use is discovered only in that which they procure.

Despite our complicated civilization, so called, or perhaps on account of it, we are all of us a mere set of barbarians, who find it less trouble to provide a new, cheap, and shoddy thing than to get the full use and full pleasure out of a finely-made and carefully-chosen old one.

Purity in body and heart May please some--as for me, I make no boast. For, as you know, no master of a household Has all of his utensils made of gold; Some are wood, and yet they are of use.

You must make the product interesting, not just make the ad different.

People love advertising in particular but they hate advertising in general.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Normally, after a movie, you know, you don't want to get up and do another one right away. That kind of pretend muscle or whatever you use making movies is kind of, you know, spent. And you have other things to do.