Emmett Shear Quotes

Having the best product means nothing if the people won't buy it.

People buy products, and they want to understand what those things are and how they are applicable to their life.

We obviously try to be in tune with what our users want.

If enough people out there want a physical product, I'll be happy to make one. I'd say about 10,000 people is "enough."

Find out where the people want to go, then hustle yourself around in front of them.

Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

It's better to have a few users love your product than for a lot of users to sort of like it.

I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.

Nobody can pretend to know what people want to read or hear or see. People rarely know it themselves; they only know it after the fact.

The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

I was always fascinated with the way that things pop on the Internet - the ways you build communities and create little stories and ideas that people play around with and send back to you.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.

The only people in the world who can change things are those who can sell ideas.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

People buy ideas, they don't buy photographs.

You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.

I know that the fantastic amount of profit that people want to make on anything is damaging. And that none of us seem able to resist it.

If you want to do something that's going to change the world, build software that people want to use instead of software that managers want to buy.

Everything is about consumerism. If there's money to be made, there will be an audience and people will feel empowered and I truly believe that women haven't fully tapped into their potential as a market.

I am just a businessman, giving the people what they want.