Brad Feld Quotes

Everything is designed to help you sell out.

We are extremely attractive to page companies, because we significantly increase their user base.

Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy.

If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

You can't go to the store and buy 'the Engagement Platform.'

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.

It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?

I came from years and years in the direct marketing industry where everything is layered.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Local businesses have never had a great way to get customers in the door.

Sales may lead to advertising as much as advertising leads to sales.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

Repetition makes reputation and reputation makes customers.

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

We are pushing hard to find quality advertising clients.

It is better that one's customers come to one's shop than to have to look for them abroad.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.