Seth Godin Quotes

No great marketing decisions have ever been made on qualitative data

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that.

The signal of the importance of something is whether you're actually measuring it and you're holding people accountable to improving those numbers.

I don't read my reviews, I measure them.

What gets measured gets improved.

What I learned from Rockefeller that's off-the-hook important is: You need to know exactly where you stand in a business at all times. Measure everything, because everything that is measured and watched improves.

Data not only measures progress—it inspires it. Once you start measuring problems, people are more inclined to take action to fix them, because nobody wants to end up at the bottom of a list of rankings.

Too often in business, only financial data is gathered - and then it is distributed only to management. Other key indicators that relate to performance areas also need to be tracked. Information on performance has to be made available to those people who can best use it - those doing the work.

The analysis of statistics is a big part of the modern game, and it's important as a modern manager to embrace areas that can help your team and players improve.

Utility is our national shibboleth: the savior of the American businessman is fact and his uterine half-brother, statistics.

You need to know exactly where you stand in a business at all times. Measure everything, because everything that is measured and watched improves.

Know your numbers' is a fundamental precept of business.

When the product is right, you don't have to be a great marketer.

as an economics professor I am by nature inclined to the view that the truth isn't out there, it's in here - that usually you learn a lot more by thinking really hard about the data than you do by sniffing around for supposedly inside information.

I have always cautioned partners that I considered three years a minimum in determining whether we were "performing".

The entrepreneur must be the best salesperson and marketer in his business.

Good marketing speaks to human beings - the way human beings understand and take in information.

If the metrics you are looking at aren't useful in optimizing your strategy - stop looking at them.

Data are becoming the new raw material of business.

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

Great marketers don't make stuff. They make meaning.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Successful businesses measure and count things. I think that's a safe assumption on top of which we can drop the following hypothesis: unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently.

You can't control what you can't measure

I believe in evidence-based decision making. I want to know what the facts are.