Jeffrey Gitomer Quotes

There are two reasons why anybody buys anything. The real reason, and the reason they give you.

Our point of view is we will sell more if we help people make purchasing decisions.

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Having the best product means nothing if the people won't buy it.

If Twitter genuinely wants users to buy things at scale, they have to give us a chance to consider the offers and make a decision in a matter of minutes/hours/days, not just seconds.

People want to connect with what they're purchasing.

People will buy products for quality, and they will buy products for bargains.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.

People will steal it if you don't make it easy to buy it.

Young people refuse to be defined exclusively as consumers rather than as workers, and they reject the notion that the only interests that matter are monetary.

One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.

Asking, "How much is it?" is THE BIGGEST buying signal. Telling me, "Your price is too high." is THE SECOND BIGGEST buying signal

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

When you give people too many choices it makes them hesitate and not buy stuff.

The temptation to entertain instead of selling is contagious.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

Consumers do not buy products. They buy product benefits.

The customer rarely buys what the business thinks it sells him.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

People that pay for things never complain. It's the guy you give something to that you can't please.

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.