Jeffrey Gitomer Quotes

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

Never be afraid to ask for too much when selling or offer too little when buying.

I priced my books at what I would want to spend on an electronic book.

Things that price at $4.99 sell very differently than things that price at $5.

If there is something I like, I buy it and then find somewhere for it. I buy first then I think.

I'm an impulse buyer. I don't really go out with a list.

The intriguing aspect of food charges on airlines is that they create the perfect laboratory for any economist who wishes to study the question of how to price a good that possesses, by universal consensus, absolutely no objective value.

People don't like to be sold, but they love to buy.

If Twitter genuinely wants users to buy things at scale, they have to give us a chance to consider the offers and make a decision in a matter of minutes/hours/days, not just seconds.

People will buy products for quality, and they will buy products for bargains.

If you do something really cognitively demanding, like buying furniture, it turns out buying furniture is one of the most difficult things we do. Go into a furniture store and look at a sofa.

The customer rarely buys what the business thinks it sells him.

Kellogg's and Campbell's moats have also shrunk due to the increased buying power of supermarkets and companies like Wal-Mart. The muscle power of Wal-Mart and Costco has increased dramatically.

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

For 99 issues out of 100 we could say that at some price they are cheap enough to buy and at some price they would be so dear that they would be sold.

Having the best product means nothing if the people won't buy it.

Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded.

It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.

I don't understand shopping, it doesn't make any sense to me. As guys, we decide we want something and then we go out and buy it. Women go to the store having no idea what they're going to buy, or what they're even doing, it's like a whole different sport. It's like going to a football game to maybe watch a game. I don't get it.

A bad salesman will automatically drop his price. Bad salesmen make me sick.

The message was that if something is free, you should only take the best. If, on the other hand, you're forced to pay, it's best to lower the bar and not be so choosy.

Buying is more American than thinking, and I'm as American as they come.

Round numbers beg to be negotiated, usually by counteroffer round numbers. Odd numbers sound harder, firmer, less negotiable.

There's not many businesses where someone can come in and offer to cut the price in half and somebody doesn't think about shifting. But that's the nature of the ratings business.

How can we tax people for not buying a product from a website that doesn't work?