customer psychology Quotes

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.

I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.

Ninety percent of selling is conviction, and 10 per cent is persuasion.

When you are insecure, it turns people off. To spend money, people have to give away a part of their security. When they make the transfer of money to you, they have to feel solid; they have to feel they are getting something that will make them more, because they are paying out and becoming less right now. If you are solid and contained and secure, it helps them feel solid, so they transfer their cash more readily.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

When you lose a customer, it can be tempting to tell each other, "That customer's not very sharp. They just made the wrong decision".

Customers must be delicately angled for at a safe distance - show yourself too much, and, like trout, they flashed away.

I worked at a McDonald's drive-through. I could always tell when girls were interested: They'd drive around again and say, "I forgot something."

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.

It's a tremendous way of getting people to buy more at lower cost to the producer. There's no question that that's an incentive to buy. Everybody loves a bargain.

There are two reasons why anybody buys anything. The real reason, and the reason they give you.