I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.
Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.
You can always tell when something is good, because the studio senses it has something good, and you can see them pour more and more resources into it. The promotion gets bigger and bigger.
We're obviously going to spend a lot in marketing because we think the product sells itself.
There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Rampage Jackson came to the UFC with a brain. He came to the UFC with a huge following from being in Asia with Pride. He was a personality before he came to the UFC. You don't see them putting marketing money behind him to blow him up.
When companies minimize their costs, they can spend more on R & D and marketing. It's just very logical.
Some directors do recut their films, but I don't if I disagree, and what you suffer is a less passionate marketing campaign, less investment in the film at the other end, which is... fine. I get it.
With consumers having ever more choice, corporations must invest more and more in courting public opinion.
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
